Embark · Perfume

According to the list of ingredients, the product contains 2-(4-tert-butylbenzyl) propionaldehyde (BMHCA), which is prohibited in cosmetic products. BMHCA may harm the reproductive system, may harm the health of the unborn child and may cause skin sensitisation. The product does not comply with the Cosmetic Products Regulation.

Published: 06 February 2026
Notifying authority: United Kingdom in respect of Northern Ireland
Catalog checked: 30 July 2026

What should you do?

Check the authority measure and original alert.

Type of economic operator taking notified measure(s): Importer. Category of measure(s): Destruction of the product. Date of entry into force: 25/10/2024

Official source alert

Product identification

Safety Gate reference: SR/00285/26
Model: My Freedom, My Story
Batch: B230502L

Classification

Category: Cosmetics
Risk type: Chemical
Country of origin: India

Product description

Eau de parfum, 100 ml.