Pura · Vita

According to the list of ingredients, the product contains 2-(4-tert-butylbenzyl) propionaldehyde (BMHCA), which is prohibited in cosmetic products. BMHCA may harm the reproductive system, may harm the health of the unborn child and may cause skin sensitisation. The product does not comply with the Cosmetic Products Regulation.

Published: 11 April 2025
Notifying authority: Italy
Catalog checked: 30 July 2026

What should you do?

Check the authority measure and original alert.

Type of economic operator to whom the measure(s) were ordered: Retailer. Category of measure(s): Stop of sales. Date of entry into force: 14/02/2024

Official source alert

Product identification

Safety Gate reference: SR/01391/25
Batch: 1723

Classification

Category: Cosmetics
Risk type: Chemical
Country of origin: Italy

Product description

Shampoo, advertised as containing marula oil and as revitalising.